Stories That Matter
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Portfolio of Work
Past. Present. Future.
The following is a collection of my latest and most meaningful writing projects. Each piece is unique in style and content and represents a distinct moment in my career. I hope you enjoy my work and I invite you to contact me.
Blog Post, Marbella International University Centre
Why Spain is a Top Destination to Study Abroad
https://miuc.org/why-spain-is-the-top-destination-to-study-abroad/
Copywriting, Leatt
I wrote all of the blog posts and the video script for Leatt Heritage YouTube Video.
Eagle Limited Edition, Artwork Explained
This blog post describes the symbolic meaning behind the new apparel range featuring original artwork by independent artists, inspired by Norse mythology.
You can read the full article here:
https://lunafide.com/blogs/lunafeed/artwork-explained-eagle-limited-edition-range
Coldplay Lighting up Green Point, Gig Review
This is a review I wrote for One Small Seed - a media powerhouse that showcases creative talent - on Coldplay's concert at Green Point Stadium in Cape Town, South Africa. I attended the live performance for the release of the band's album, Mylo Xyloto.
You can find the review here:
http://www.onesmallseed.com/2011/10/coldplay-lights-green-point-up/
Resume
Career Milestones
11/2021- Current
Self-employed: Freelance Copywriter/ Editor/ Proofreader
I'm a paragraph. Click here to add your own text and edit me. It’s easy. Just click “Edit Text” or double click me to add your own content and make changes to the font. I’m a great place for you to tell a story and let your users know a little more about you.
June 2019 – October 2021
Senior Copywriter: Leatt Protectives
Leatt is a Global extreme sports i.e. MTB and Moto protective gear and apparel brand. Our founder, Dr. Chris Leatt, designed the world’s first protective neck brace for motocross racing. At Leatt, I was first responsible for content calendar creation, scheduling and posting. Mostly, my role focused on writing copy for social media, e-commerce, media kits, press releases, video scripts, print ads, web pages, and blog posts. From competitive research to content idea generation and copy conceptualization, social media marketing, proofreading to editing, I was part of a marketing team. Additionaly, I updated product reviews and the Masterfile, I had many duties to perform on a daily basis. I was retrenched in May due to Covid-19 and put on a freelance contract. I left the company to pursue a role that would allow for more growth.
March 2019 – May 2019
MIUC - Freelance Copywriter/ Proofreader/ Editor
At Marbella International University Centre,
I wrote brochure content and blog posts for www.miuc.org, as well as proofread and edited all of their web pages. It was just a short freelancing role, so I completed my projects and moved on.
